Awaze is Europe’s leading managed vacation rentals and holiday resorts business. Home to specialist self-catering brands cottages.com, Hoseasons, James Villa Holidays, Landal GreenParks and Novasol, the company provides everyday amazing holiday experiences to more than eight million guests each year, with over 110,000 places to stay across 36 countries.
FOUR was tasked with creating the branding for Awaze. This is a new brand predominantly aimed at staff, owners and investors, which needed to communicate confidence, trust, scale and modernity. The new branding is not intended to be directly consumer guest facing. However, it is designed to have the potential to be used as an endorser.
Our approach was to design something that reflected a ‘coming together’ of many facets to make one mark. A reflection of the business being made up of many elements like community, partnership, staff, owners, investors, accommodation and locations. All this comes together to make a ‘sun burst’ or ‘spark’ emblem to reflect the ‘everyday amazing’ tagline.
Service: Branding, Logo design, Design