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Project Description

OptiBac Probiotics came to FOUR looking to develop a new brand identity that not only captured their expertise in the market (specialists in probiotics) but one that made them immediately visible in a crowded aisle.

The next challenge was to create a suite of packaging that could work in their core retail distribution points and stand out on the shelf to maximise their presence amongst a sea of branded and own label competitors all over the world.

Project Details

Client: OptiBac Probiotics
Service: Design, Packaging Design