Our creative director is a visiting lecturer at Norwich University of the Arts and he challenged the first year graphic design and graphic communication students to put their mark on intu’s Student Night promotion. Their brief was to come up with a campaign that would appeal to people like them. Eight designs were selected and presented to intu. It was a tough decision but we chose the festival-inspired idea from Laura Hiscock and Jessica Sutherland, who worked as a team to create their design. We loved that they’d thought about how the idea could be extended to include a physical band. This campaign was extended across all 14 intu shopping centres.