Mustard TV, broadcasting on Freeview Channel 8 (now moved to Channel 7) and Virgin Channel 159, is Archant’s local television channel for Norwich. Mustard came to FOUR for a high impact launch campaign to raise awareness around its Norwich broadcast area. ‘Must see TV’ was the tagline and the whole campaign spread the Mustard name and gave the station a great start in life.
Launch advertising campaign
Client: Mustard TV