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Project Description

Mustard TV, broadcasting on Freeview Channel 8 (now moved to Channel 7) and Virgin Channel 159, is Archant’s local television channel for Norwich. Mustard came to FOUR for a high impact launch campaign to raise awareness around its Norwich broadcast area. ‘Must see TV’ was the tagline and the whole campaign spread the Mustard name and gave the station a great start in life.

Project Details

Launch advertising campaign

Client: Mustard TV
Service: Advertising