Great Yarmouth Racecourse

Great Yarmouth Racecourse has been established for over 300 years and is part of Arena Racing Company (ARC) which operates 16 racecourses across the UK. FOUR was asked to design advertising campaign concepts for three key events in the 2017 season; the Season Opener, Free Residents Day and Ladies Night – which this year features an 80s DJ set by Sara Cox, making it one of the highest profile events to be hosted at the course. Our brief was to evoke desire for people to attend these events and to take part in the exciting racing season in Great Yarmouth. The result is three engaging campaigns designed to work across a wide range of media – from billboards to social media.