The Specs Factory

The Specs Factory came to FOUR for visual consistency in everything they do. We developed the basic elements of their logo and changed it into a more modern and adaptable brand, exploring colour, shape, typography, language, tone of voice, style and photography. This has been developed and implemented across the whole business, from store signage, posters and infographics through to glasses cases, staff name badges, a refreshed website, customer communication and a new advertising campaign across local press in Norfolk, Suffolk and Essex.

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