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Project Description

Flagship Group provides homes for affordable and market rent, and sale across the East of England. As an organisation which is always looking to employ the best people, Flagship asked FOUR to design the overall creative look, feel and language for a recruitment campaign to attract more talented people into the business. The creative needed to work across both digital and traditional platforms, raising the profile of the company as a great place to work. We developed the campaign creatives by using the Flagship logo to design a ‘work happy’ message, with the logo curve becoming a smile. Focusing on the core element of the business, and highlighting the wide breadth of progression opportunities, we also introduced the strapline ‘We don’t just build homes. We build careers.’

Project Details

Client: Flagship Group
Service: Branding, Design, Copywriting