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Project Description

Kuba is the latest member of the ICM Mobility Group, which has been revolutionising global ticketing systems for over 30 years. The Group’s ticketing solutions have been implemented in over 100 cities and regions across the world. As a modern, efficient and scalable ticketing solution, Kuba is the present and the future of transport ticketing. Its dynamic approach provides transport operators with a lean, flexible and easily deployable ticketing service that can be tweaked to any transport system.

FOUR was tasked with creating the branding for Kuba. Our approach was to create a brand that looked new, but delivered the feel of an already established and trusted brand. We took our inspiration from a logo that was designed in the 1970’s, an era that gives us a lot of inspiration because of the simplicity in design. The result is a strong and solid identity which fits well within this market. It will help to make the business recognisable and push it forward as a new industry standard.

Project Details

Client: Kuba
Service: Branding, Logo design, Web design & Graphic design

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