Project Description

Chantry Place, formerly Chapelfield shopping centre, is home to over 90 fantastic shops, cafés and restaurants, including Apple, Zara and House of Fraser, and offers an unrivalled retail and dining experience in Norwich.

FOUR were tasked with creating a new brand identity for Chantry Place’s rebrand from Chapelfield – a dream project for our team, especially our creative director, Scott, who had always wanted to create a brand identity for the centre!

First thing needed was a name! We spent many hours researching and brainstorming ideas, before unanimously choosing Chantry Place for its historical connections with Norwich and it being a powerful brand name for Norwich’s premier retail and dining destination. FOUR have created the entire branding mix for Chantry Place including working with the operations team to create the new uniform for the team! Another key partner for the project was Grit digital who we worked closely with to create the new website. Their knowledge and expertise has created a fantastic website to launch this new brand.

FOUR are now the full-service marketing agency for Chantry Place, we also do their PR and social media too, meaning ALL the FOUR team are working to develop this exciting new brand!

Project Details

Client: Chantry Place Norwich
Service: Branding, Design, Advertising, PR and Social Media

Website created in partnership with Grit Digital