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Student Day at Chantry Place

On Thursday 5th October, Chantry Place held its highly anticipated student discount day for students in the Norfolk area – Student Things! Welcoming both old and new students into the city and getting lots of brand awareness too, FOUR created the event and promoted it to support our marketing efforts for Chantry Place.

FOUR liaised with all the retailers in the Centre getting as many as possible on board with the event. Retailers including GBK, Frasers, JD Sports and Urban Outfitters took part in the event with offers of up to 50% off.

Our design team created adverts to promote it, which we used in media, at Chantry Place, on the UEA campus and across social media.

To market the event, members of the team attended several university freshers fairs, raising awareness of the event by speaking to thousands of students. This coincided with the social media team creating numerous posts, including sponsored ads and reels that were shared across the Chantry Place social channels.

As well as attending fairs, writing and distributing press releases, liaising with retailers and promoting on social, we booked an amazing DJ and a photobooth for the event day.

The fab FOUR team were at the event telling students about the competition to win 1 of 3 £100 Urban Outfitters vouchers, taking photographs and ensuring that the event ran smoothly.

Following the event, we put together a debrief document that showcased our highlights as well as our learnings from the night, and retailer feedback.

If you’re interested in the work we do here at FOUR, and would like our help promoting your business, project or event, or you’d like branding/design for your business, please do get in touch at more@fouragency.co.uk