Team FOUR organise Student Night at Chantry Place
Chantry Place held its anticipated Student Discount Night on Thursday 6th October 2022 for students in the Norfolk area and the team at FOUR made it all happen. The aim of the night was to welcome both old and new students back into the Centre and our fine city and create brand awareness.
From start to finish, FOUR organised a fantastic event. Our design team created the brilliant adverts that were showcased around the Centre, across city billboards, on university campuses and on social media.
Our PR team liaised with all the retailers in the Centre to get as many on board with the event as possible. Retailers including Apple, JD, Schuh, Office, Levi’s, Lush, River Island, H&M, Bubble CiTea and Lisa Angel took part in the event, with discounts of up to 30 per cent and fun games, samples and goody bags given to students on the night.
To market the event, members of the team attended several university fresher fayre’s to raise awareness of the event, and also Chantry Place in general. The social media team created numerous posts, and sponsored ads and put together reels that were shared across Chantry Place’s social channels.
In addition to attending fayres, writing press releases, liaising with the retailers, and promoting on social, we also booked entertainment on the night which included a brilliant DJ and a fun photobooth!
The fab FOUR team were at the event, handing out the goody bags, telling students about the competition, taking photographs and ensuring the night ran smoothly.
Following the event, we are going to put together a debrief document that will showcase our highlights as well as our learnings from the night.
For more information on the work we do here at FOUR, please visit: https://fouragency.co.uk/news/
