We were approached by cottages.com to simplify their visual identity. To breath new life and take a fresh approach to the branding. Our goal was to make it more flexible and relax the guidelines to help their marketing team take the brand forward.
Our approach was to make simple refinements to the logotype, then introduced new fonts and a versatile colour palette to give the team more freedom and help the branding live more like a holiday brand.
This is a great example of FOUR’s approach to ‘small change big difference’.
Service: Branding, Logo design, Design