Marketing trends for 2024

Within the marketing industry, a key role is to keep up to date with current world events, news and trends to enable us marketeers to ensure we’re remaining relevant. At FOUR, we work hard to make sure we are up to date with the latest marketing trends. Here, we’ve rounded up four of the top marketing trends for 2024.

1. Short form content and Video Marketing: Platforms such as TikTok, YouTube shorts and Instagram reels have grown exponentially over the past few years, and in 2024 they’re showing no signs of slowing down. With the declining attention span of audiences, short-form content will continue to be a top trend over the next year with marketers creating engaging content to grab the audiences’ attention–
2. Virtual Reality and Augmented Reality Integration: Similar to other industries, AI technology is set to play a large part in marketing strategies for 2024. The use of AR and VR allows for brands to create enhanced experiences and engage consumers as well as encourage conversations in interesting ways. It can create dynamic environments explaining how products can be used and how it will affect their day-to-day life. Using AR and VR also allows for creating a more personalised experience.
3. Conversational Marketing: Live chats, messaging apps and chatbots are all ways to connect with customers on a more personal level by creating relationships through conversations. It allows you to offer personalised experiences to your audience, whilst also building trust and loyalty. Interacting with your audience creates better brand awareness and makes the brand more memorable as it increases familiarity.
4. Sustainability and Ethical Marketing: Audiences want genuine brand stories and transparency which has created an increased demand for transparency, sustainability and ethical practices in businesses including marketing. Customers want something to connect with and authentic stories and practices enable them to do this.  Additionally, showing how the company cares for the environment through eco friendly marketing materials will become important to audiences, as well as raise brand awareness and a good reputation.

Let’s not forget the significance of effectively communicating a brand’s positive initiatives, particularly concerning ESG and sustainability strategies. Conveying policies and strategies in a manner that transforms them into a meaningful dialogue is crucial in the realm of the conscientious consumer.

With marketing trends constantly changing and evolving, it is paramount to keep up to date with the current trends. A great way to do this is by signing up for marketing newsletters or following marketing professionals such as FOUR on social media – @fouragency

Here at FOUR, we specialise in both traditional and digital PR, as well as marketing, social media and design. Please get in contact with us at more@fouragency.co.uk if you’d like to find out more.