The importance of colour in design is intrinsically linked to the significance of colour to the human mind. What they say, the emotions they generate, its power lies in its ability to impact the human psyche. Colour theory is the…
1) PR is the business of persuasion “Many a small thing has been made large by the right kind of advertising.” – Mark Twain You are trying to convince an audience, outside your usual sphere of influence, to promote your…
It is remarkable how little attention is paid to internal PR in so many organisations, whatever size they are. Information regularly disseminated to employees on any issues within the business, from staff changes and success to new products and services…
Face masks are a visible embodiment of the ‘new normal’ and, now that the government has backed up their wearing with legislation, we are all going to have to get used to wearing them, whether we like it or not.…
We had the pleasure of working on PR and social media for NOR-CON for the first time last year. Norfolk’s TV, film and comic-con was out of this world, with cosplay characters coming together in a super friendly, fun atmosphere…
“A woman who cuts her hair is about to change her life.” Coco Chanel wisely uttered this quote, as she knew the power of a good haircut. That power she referred to is the confidence and sharpness of a new look and…
People in communications love communicating (funny that) but nowadays the news cycle is rotating faster than ever before. So how do you, the PR professional, keep up with it? Enter the podcast. We will assume you, like us, are a…
In times where traditions are falling to millennial trends, replaced by the woke, the lit and the stuff that the over 30s club can’t comprehend (Tiktok?), it's no surprise that the trusted press release has been considered (by some) as…
Have you ever considered how to make your social media presence more powerful? You’ve covered the basics; you post, you share, you like, you retweet, you add to your story, you tag and so on and so on. But do…
When you think of PR, what’s the first thing that comes to mind? To some people, unfortunately, it is one of two things. The Malcom Tucker / Alastair Campbell type AKA ‘Spin Doctor’ or the ‘Ab-Fab’, “Hello Darling…”, long lunching,…