Digital PR is a tactic used by marketers to increase brand awareness across digital platforms and build brands’ authority. In addition to building brand authority and awareness, other benefits of digital PR include organically boosting rankings, driving traffic to a…
At FOUR we have been discussing why we should be supporting local retailers with Chantry Place, and why it is more important now than ever before with the aftereffects of the Covid pandemic. When the Covid measures were lifted, we…
Our team here at FOUR have been discovering reasons to shop in store rather than online with help from Chantry Places general manager, Paul McCarthy. They discovered many reasons but here are their top five reasons. 1. See it,…
Last year FOUR was asked by our friends at Toolbox Marketing to support the PR and social teams for ILLUMINATURE, the new winter light trail at WWT London Wetland Centre in Barnes, organised with Lumagica, in association with MK Experience,…
There is always talk about how social media can be damaging for mental health and how it’s given people an easy way to troll others. However, the social media platform Instagram has and are continuing to allow their users to…
We are pleased to be saying welcome aboard to our latest social media client, Ondine. Ondine is an Irish company dedicated to servicing the marine and aerial survey needs of the Offshore Renewable Energy Sector. Ondine is specifically focused on providing…
It has been a few months since the Head of Instagram Adam Mosseri announced the ongoing plans at HQ to focus their roadmaps on moving away from being, primarily a photo-sharing app. Instead, they will look to enhance their offerings…
Break’s colourful 21 T.rex sculptures for its GoGoDiscover art trail have now been unleashed on the streets of Norwich, and they look T.riffic. Did you know that FOUR designed the plaques, maps, logo, social assets and other design materials? Plus,…
Social listening is a strong foundation on which to start but once your campaign comes to life comes the need for understanding the difference between a monologue campaign and a dialogue campaign. Unshared content is lonely, which is why we…
We are so in love with the beautiful illuminated rainbow we arranged for Chantry Place and get a buzz out of seeing all the amazing photos and selfies being taken with it – come rain or shine. The rainbow, recognised…